Veganuary Month 2024

Veganuary Month is a month-long celebration of all things vegan and was created to encourage non-vegans to try out the lifestyle. Often referred to as a lifestyle and not a diet, vegans who practice veganism aim to reduce the suffering of animals, help the planet and improve global health by not eating any animal products, such as meat, dairy, or eggs and also by abstaining from contributing to animal exploitation such as honey production, the creation of leather goods and the industrial farming of animals.

Although to be vegan you really need to omit all animal products and not just those in your food, Veganuary Month focuses on changing people’s diets, allowing participants to move onto avoiding animal products in other lifestyle products more gradually.

What do vegans eat?

It’s a common misconception that veganism involves just eating salad and grass. Although the diet does center around plant-based foods and for optimum health you should still try to eat a good portion of fruits and veggies, there are now thousands of alternative vegan versions of animal products, including cheese, meat, milk, and eggs, meaning that vegans can continue to eat all the things they love such as pizza, burgers, mac and cheese and ice-cream without eating animal products. Even restaurants have come to realize that there’s big money in the vegan market and many now offer exclusive vegan menus meaning that you don’t need to sacrifice taste or experience to follow a vegan diet.

What products do vegans avoid?

Aside from avoiding animal-foods, vegans also try to avoid buying or using products that contain animal ingredients, materials that have been derived from animals or products that have been tested on animals.

This includes things like wool that has come from sheep, silk from silkworms, leather from cows and honey from bees but there are thousands of animal-derived ingredients out there that go into products such as makeup, hand cream, clothing, and detergent, that you wouldn’t necessarily know came from animal origin.

This includes things such as lanolin (a grease extracted from sheep wool) gelatine (unless stated as vegetarian is derived from animal bones) and cochineal (a red dye derived from beetle shells!) Once you start looking, you’ll be surprised how many products contain animal-derived ingredients and how many are still tested on animals.

Why try Veganuary Month or consider going vegan?

People try going vegan for Veganuary Month for a number of reasons but the three most common, as stated by the founders of the event themselves, are:

• To improve their energy levels and personal health. We all know that we should be eating more fruit and veg and perhaps the easiest way to ensure we do so is by giving up animal products and replacing them with plant-power. Even highly processed vegan alternatives to cheese and meat are often lower in saturated fat and other nasties and people tend to feel better almost immediately.
• For the animals and their welfare. Veganism is undeniably the most animal-friendly and ethical way to live and many people choose to go vegan purely for animal rights reasons.
• To help the environment. Finally, the impacts of animal agriculture on the environment are now widely understood and so for those looking to reduce their carbon footprint, veganism is the way to go.

Although these are the three most common reasons why people choose to celebrate Veganuary Month, there are many other reasons to give the month a try, including to help you lose weight, to detox from all the food you ate over the holidays, and to ward off diseases such as diabetes and heart disease.

History of Veganuary Month

Veganuary Month was launched in the UK in January 2014 by vegan founders Jane and Matthew, who quite simply want to see a vegan world. Like any mission, Jane and Matthew knew that they needed to start somewhere and that one of the biggest barriers to veganism was a simple lack of awareness. Veganuary Month was started as an attempt to change public opinion on veganism and to provide advice and support to those looking to transition. Held in January, the event is perfectly located to attract those making their New Year’s resolutions and is now one of the more popular New Year’s pledges.

Over the years since the fist Veganuary Month in 2014, the event has grown and expanded overseas and is now followed all over the world, sparking considerable change in the vegan-food market and encouraging more food-brands to come out with vegan alternatives to their animal-based products. Growing from strength to strength each year, there are now more vegans on earth than ever, so there’s never been a better time to get on board.